GEO Optimization¶
Summary¶
Generative Engine Optimization — the practice of optimizing content for AI search engines (ChatGPT, Perplexity, Gemini) rather than traditional keyword-based search engines (Google).
How It Differs from SEO¶
| SEO | GEO | |
|---|---|---|
| Target | Google search results | AI chatbot answers |
| Optimization | Keywords, backlinks, page speed | Structured data, factual accuracy, authority signals |
| Evaluation | Search ranking position | Whether AI mentions your brand/content |
GEO Audit Components¶
A comprehensive GEO audit analyzes: - Visibility across ChatGPT, Perplexity, Gemini, Bing AI - Wikipedia presence (critical for AI knowledge) - Brand mentions in AI training data - Structured data quality - Content authority signals